Jackson Civil needed to reshape their brand for the modern age. We knew it would take sharp strategy, attention to detail, and a roll-up-your-sleeves mindset to build something timeless. We began with a deep dive into their existing brand to identify what was working and what wasn’t. From there, we designed a clean, geometric mark that echoed their precision, with a subtle ‘JC’ woven into its form. We paired it with a bold, modern sans-serif. The identity was built to stand strong and endure, just like the structures they built.
The Jackson Civil logo was built using a custom grid system anchored by intersecting circles and verticals that mirror the precision and structure of the company's own work. Every curve and cut in the mark aligns to this grid, ensuring balance and consistency throughout. This intentional approach reflects the exacting nature of civil construction—nothing arbitrary, nothing out of place. The form is simple but not accidental. It is engineered, just like the roads and infrastructure Jackson Civil builds. The result is a logo that looks as solid and considered as the projects they deliver.
Putting together a comprehensive, thorough brand guidelines was key to making sure every brand touchpoint, from social to signage, stays consistent and on point. When you're building something that’s meant to last, you need a clear system anyone can follow without second guessing. This guide keeps the look tight, the messaging aligned, and saves time down the road by removing the guesswork. It’s not just about control, it’s about setting the brand up to scale without losing what makes it work.