Prairie Fire, located in the stunning Nevada desert, is a premier gun range offering a range of services, including education and tactical training. My approach was to blend the patriotic symbolism of the eagle with the geometric influences of Southwestern Indigenous art, reflecting the rugged beauty and cultural depth of the Nevada desert, while keeping the visual language elevated. The color uses hues from nature––bold red to captures the fiery sunsets, and deep navy and gray tones add sophistication and a contrasting anchor. This identity elevates the typical gun range aesthetic, opting for a high-end, refined approach over the expected grungy, aggressive designs. Crafted to communicate precision, strength and cultural authenticity, the logo ensures versatility across mediums and pays homage to the land and heritage that inspired it.
Prairie Fire’s social media features visuals with a focus on high-impact messaging and hero imagery. Simple messaging ––'Train. Shoot. Repeat.' sequence creates a dynamic, action-oriented rhythm, while the topographic background reinforces a connection to the outdoors and adventure offsetting the geometric and rigid logo and typography. Analytics-driven design choices like sharp geometric typography and striking red accents enhance visibility and brand recall, ensuring the visuals not only inspire but also engage audiences effectively.