The Dallas County Community College District came to us looking to rebrand; the challenge: to unify 7 individually named and accredited colleges to ONE college that contains 7 (or more) campuses. We developed a new master systemwide mark and identity package that will roll out incrementally across the website, marketing communications, and campus wayfinding/signage.
The mark is a progression and expansion of the current branding. This beautifully simple combination of the D and C letters, punctuated with the ever-present single five-point star that flies over all things Texan, creates a bracket shape that comes together to enclose the star, representing the completion and creation of a new entity. That’s the transformation that happens at Dallas College with an education that works.
The existing brand felt outdated, fragmented, and lacked cohesion. To modernize it while preserving its core identity, we began by reimagining the seven campus logos. This involved taking a fresh approach to their design while refining and updating the existing color palette for a more contemporary and unified look.
The quotation marks in the design serve as a metaphor for giving a voice to the community. They symbolize dialogue, expression, and the sharing of ideas, aligning with the mission of empowering individuals through education and opportunity. By repeating and interlocking the marks, the design suggests inclusivity and collective growth, reinforcing the idea that Dallas College acts as a platform for amplifying voices that might otherwise go unheard.