As the Art Director for GNC, I was tasked to spearhead our ‘Glory Days’ campaign, the ask was to redefine how we connect with audiences aged 35, or our ‘geriatric millennials“ and up by emphasizing the idea of embracing life to its fullest potential. Drawing inspiration from retro aesthetics, we merged nostalgic elements like '80s-inspired textures, neon tones, and handwritten fonts with modern messaging to capture attention while maintaining an approachable and dynamic tone. The campaign spanned multiple platforms, including e-commerce, social media, in-store activations, DraftKings and Spotify takeovers, 30-second spots, TV, and email, creating a cohesive, engaging brand experience.