When I was given the opportunity to brand Adapt, I was genuinely stoked! As a longtime user of natural nootropics, I already had a solid understanding of the market, but I still needed to dive deeper and research what resonates with consumers. My approach was to focus on simplicity and clarity, crafting a brand that truly connects with health-conscious individuals who didn’t want to rely on SSRI’s for mental clarity. I leaned into a minimalist design and natural tones to cut through the clutter of the supplement market. The goal was to emphasize benefits in a way that felt relatable and approachable without too much daunting and frankly, complex language. By keeping the messaging straightforward and avoiding overly complex language, I wanted the brand to feel like a trusted wellness companion—something that seamlessly fits into everyday life. This approach not only makes the brand more authentic but also helps foster trust and loyalty with its audience.
As the Art Director and Creative Director, I wanted this logo to convey a sense of calm and natural simplicity, aligning with the essence of Adapt. I chose a muted color palette of off-white, charcoal gray, and sage green to evoke feelings of balance, wellness, and organic sophistication. These neutral tones are intentionally soft and understated to create a serene, approachable aesthetic that resonates with a health-conscious audience and benefits of Adapt.
For the typography, I created a clean, geometric, sans-serif typeface made from circles and lines. I wanted the brand to feel approachable and contemporary. The lowercase styling gives it a relaxed, friendly tone, while the bold period at the end of "adapt." adds a sense of authority and confidence. The overall design is minimal yet intentional, reflecting the brand's commitment to simplicity, clarity, and trustworthiness in an already saturated market.