I had the opportunity to create a look-book for RIP-IT, a women’s softball gear company whose mission has been to improve the athletic experience through high performance and innovative softball gear. They needed to communicate the energy, attitude and excitement around their new line of products.
RIP-IT came to us for a refreshing look and feel for their lookbook. Using the brand voice as inspiration–we took a darker, more dramatic approach through desaturated photography and bold typography.