BANKR approached me with the challenge of crafting an approachable, user-friendly identity for their AI-driven crypto trading platform. In a highly competitive and saturated market, the goal was to create a brand that would stand out while making advanced technology feel accessible. At first glance, it seemed like a daunting task, but it provided an exciting opportunity to reimagine how AI and crypto could be presented with a fresh, welcoming perspective.
The icon combines geometric simplicity with symbolic depth using basic gestalt principles and negative space interplay. It incorporates the letter "B" into an angular design that appears to ascend, symbolizing growth, upward momentum, and financial success. The interplay of negative space and layered elements within the icon conveys sophistication and innovation, reflecting the AI tech used in the platform. Its sharp, modern style enhances brand recognition and aligns well with the cryptocurrency market's futuristic and digital ethos.