https://thomasfoglia.com/work daily 1.0 2025-09-11 https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1534969073595-6XIS6IOROG4VHJEB8QZJ/RIP_IT_intro.jpg Home https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1552404233283-YO6IDD0N385IYF68NAQE/whiteale.jpg Home https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1578697021425-BWN2ADJRBDK6UPDU5L20/NOBLE_PURSUIT+copy.jpg Home https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1602427066081-N4MF8CIXZRK5HHC7HCG7/DC_intro.jpg Home https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1602428068938-FYL5DHB6X204PY6HJBFT/HK_INTRO.jpg Home https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1602701755287-84YCTNL8SDV81TQOF42P/Sonceto_intro.jpg Home https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1711207727063-PG6QV4IINS5R4DEYWD0H/Screenshot+2024-03-23+at+11.09.50%E2%80%AFAM.png Home https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1711282860307-S7CIBT8L4JQB7XTJI503/GLORYDAYS.png Home - Reconnecting through nostalgia. As the Art Director for GNC, I was tasked to spearhead our ‘Glory Days’ campaign, the ask was to redefine how we connect with audiences aged 35, or our ‘geriatric millennials“ and up by emphasizing the idea of embracing life to its fullest potential. Drawing inspiration from retro aesthetics, we merged nostalgic elements like '80s-inspired textures, neon tones, and handwritten fonts with modern messaging to capture attention while maintaining an approachable and dynamic tone. The campaign spanned multiple platforms, including e-commerce, social media, in-store activations, DraftKings and Spotify takeovers, 30-second spots, TV, and email, creating a cohesive, engaging brand experience. https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1734960295984-HEDA8TAUAUYVRQSCOU9I/ADAPT.png Home https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1735224733189-XOGGO2F9FHF3GNMCIQ3E/PF_NAIL.png Home https://images.squarespace-cdn.com/content/v1/5a96f3f61137a6612c848ad2/1751899182486-BKA85EZXUNK66622CQB6/HEADER.png Home - Building Trust From The Ground Up. Jackson Civil needed to reshape their brand for the modern age. We knew it would take sharp strategy, attention to detail, and a roll-up-your-sleeves mindset to build something timeless. We began with a deep dive into their existing brand to identify what was working and what wasn’t. From there, we designed a clean, geometric mark that echoed their precision, with a subtle ‘JC’ woven into its form. We paired it with a bold, modern sans-serif. The identity was built to stand strong and endure, just like the structures they built. https://thomasfoglia.com/contact daily 0.75 2025-05-13